April 2017  

APR Corner

The Accreditation in Public Relations (APR) credential is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice. Professionals are selected on the basis of broad knowledge, strategic perspective, experience, and sound professional judgment.

Accreditation elevates the stature of the profession, public relations societies and individual APRs. As employers demand more strategic, sophisticated communications counsel from their public relations staff, there is growing reliance on professional certification as a hiring and promotion criterion, both in the U.S. and abroad.

To learn more about the accreditation process and find out how the Miami chapter can support you, contact Jennifer Valdes at For general information, check out the PRSA National APR Resource page.

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Current PRSA National Promotions

Just because you are out of school doesn’t mean the learning process is over.

Public Relations Society of America (PRSA) understands the importance of learning by offering 90+ on-demand webinars that members can access 24/7 for free. We would like for you to experience what 21,000 of your peers have regular access to, by offering you a FREE webinar (a $200 value). Click here to view our extensive list of webinars and use the code TRYPRSA17 to watch your choice of webinar for FREE!

After you have watched the webinar, you can join* PRSA by May 31, 2017 and we will waive the initiation fee (a $65 value)—use promo code JOINPRSA17.

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Upcoming Events

MAMP LAB: Meet the Media
April 25, 2017
9:30 AM - 12:00 PM
Adrienne Arsht Center for the Performing Arts
1300 Biscayne Blvd, Miami, FL 33132

PRSA Miami has partnered with the Miami Arts Marketing Project (MAMP) for the organization’s upcoming “Meet the Media” lab.

Hear from local media leaders and influencers on strategy and best practices for leveraging your organization’s content on social media and digital platforms to increase exposure. Explore strategy, learn from your peers and test ideas in this interactive pitch session.  

The two-part MAMP Lab will begin with a panel session led by Suzette Espinosa Fuentes, VP Communications for the Arsht Center. Guests will hear directly from leaders about best practices for leveraging content to attract influencers and boost non-traditional media coverage. The second half is an interactive pitch session in a small group format where your arts group will pitch ideas and receive one-on-one feedback from influencers and media experts. All guests will receive a copy of the 2017 arts media list at the end of the event. 

Featured Experts:

  • Evan Benn, Indulge Magazine
  • Larry Carrino, Brustman Carrino PR
  • Paola Mendez, Bloggers Union
  • Abdul Muhammad, rbb Communications
  • Bruce Pinchbeck, New Tropic
  • Aubrey Swanson, AUBOOM Media
  • Jane Wooldridge, The Miami Herald

Buy tickets here:
PRSA Miami members receive a $20 discount.

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Member Spotlight

Meet PRSA Miami Member: Gino R. Campodónico
PR Director, Adrienne Arsht Center for the Performing Arts of Miami-Dade County
Professional Development Co-Chair, PRSA Miami

Birthplace: Madison, Wisconsin – America’s Dairyland (which probably explains my obsession with cheese). I was raised in Lima, Peru and moved to Miami at nine year's old.

What accomplishment are you most proud of?
Professionally: Traveling to Washington, D.C. to manage media relations for the Arsht Center’s recognition of the White House’s 2016 National Arts and Humanities Youth Program Award for AileyCamp Miami.

Personally: My relationship with my boyfriend Joseph Quiñones – we’ve been dating for 9+ years and recently bought our first home.

Who is your role model? My mother. Michelle Obama and RuPaul tie for second place.

Favorite place in Miami:
Sunset time at the Standard Miami Beach with a glass of wine in hand.

Favorite social media accounts:
@nytimes, @zagat, @gq, @chrissyteigen. Let’s be friends! Follow me @ginocampodonico.

Favorite TV Show
: Feud on FX. Can’t get enough of Jessica Lange and Susan Sarandon as screen legends Joan Crawford and Bette Davis.

I Support:
@americans4arts, @humanrightscampaign, @savelgbt, @stylesaves


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Save The Date

Save the Date for the 30th Annual Ev Clay/PRSA Miami Chapter Endowment Fund Luncheon to be held Friday, September 15, 2017 at Rusty Pelican with a beautiful waterfront view of the Miami skyline.

Join 100 top industry professionals to celebrate the legends of our industry and acknowledge promising public relations students who have earned Ev Clay/PRSA scholarships in support of their academic accomplishments.

Please contact Wendy Knowles at for 2017 sponsorship packages.

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Let's Connect

For more information, visit Find us on Facebook at and follow us on Twitter @PRSAMiami.

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Classified Ads


The Bacardi Corporate Communications team is hiring in Coral Gables! We are looking for a coordinator level employee with 2-3 years of experience in a communications department, ideally for global brand-led company.


The Corporate Communications Coordinator forms part of an award-winning, global team responsible for supporting all functions across the Company. The Corporate Communications Coordinator will contribute creative ideas, stories and content. We are a small, but very successful group of communications aficionados. How? We work as a team, respect deadlines, roll up our sleeves and love a challenge. The Corporate Communications Coordinator must be organized and ready to think outside the box. Internal and external communications often intersect, and the Corporate Communications Coordinator will have the opportunity to work on both communications for one of the Most Reputable Companies in the World -- Forbes says we are, and we like to agree!


What the role is: an opportunity to understand how multi-national organizations communicate to key audiences with a focus on employee communications.

What the role is not: a marketing/events/brand position.

Full job description and company information can be found here. Interested candidates should send resumes to:

Jessica Merz, APR
Director, Global Corporate Communications
Bacardi-Martini, Inc.



Temporary position: June 12 – September 29, 2017 (16 weeks)

Compensation: $18 per hour



  •         Management of Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, and Snapchat incl. creating and scheduling content for all platforms and responding to customer comments
  •         Create, schedule and monitor social media, digital and Google ads and related budget
  •         Shoot and edit photos/video for digital content
  •         Maintaining the Vizcaya website up-to-date and processing changes upon request
  •         Submit event information to online calendars
  •         Assist with new event set up and management on Eventbrite, including responding to customer inquiries
  •         Assist with updating special Squarespace websites for Halloween and Gala.
  •         Maintaining an editorial calendar of upcoming eblasts
  •         Creating and scheduling eblasts
  •         PR and Marketing assistance as needed; such as handling tickets for media requests etc.
  •         Providing live social media coverage for special events as needed
  •         Check-in and assist with media at events as needed
  •         Other tasks as assigned



  •         Able to make creative suggestions in interest of the organization
  •         Excellent written communication skills with an emphasis on proofreading and grammar excellence
  •         Understanding of marketing and social media best practices
  •         Understanding of Facebook, Snapchat, Instagram, Twitter, YouTube, and other platforms



  •         Bi-lingual English/Spanish
  •         3 years of social media and digital communications experience


Send resumes to:



Closing Date/Time: Fri. 04/21/17 5:00 PM Eastern Time
Salary: $23.98 - $39.23 Hourly
$1,918.49 - $3,138.15 Biweekly
Job Type: Full-time
Location: City Hall - 1700 Convention Center Drive, Miami Beach, Florida
Job Title: Public Information Specialist

Job Info

Responsible for complex professional work in public information and varied administrative duties: media communications, community relations and organizational communications. Assists the public relations manager in all aspects to develop and communicate information to 

Illustrative Examples of Duties


  • Researches, writes, edits and works with graphics team to create MB magazine, the city's quarterly publication distributed to all Miami Beach residents
  • Writes weekly press releases
  • Writes scripts for city's public service announcements and original television programming
  • Writes Spanish e-newsletter monthly
  • Researches, writes and designs employee newsletter quarterly
  • Supports social media, marketing and community relation efforts
  • Researches, writes and designs public information materials, such as brochures or email blasts, as needed
  • Supports city departments with proofing and editing collateral
  • Maintains daily press clippings and helps monitor media coverage
  • Creates content for the city's internal website on employee programs, events and other benefits
  • Attends city events on some nights and/or weekends to research and compile information for collateral
  • Assists in coordination and staffing of city events as needed

Minimum Requirements


  • Bachelor's Degree in Communications, Journalism, Public Relations, or related field preferred
  • Three (3) years experience  
  • Must speak and write Spanish fluently
  • Must submit writing samples

Physical Requirements:

  • Must have the use of sensory skills in order to effectively communicate and interact with other employees and the public through the use of the telephone, electronic mail and personal contact   
  • Physical capability to effectively use and operate various office related equipment, such as computer, calculator, fax machine, copier, printer, and scanner   
  • No significant standing, walking, moving, climbing, carrying, bending, kneeling, crawling, reaching, and handling 

Applicants must detail any related work experience on the application or risk disqualification.  It is the applicant's responsibility to update their NEOGOV profile with work experience, education, certifications and personal contact information when submitting each application, failure to do so will result in ineligibility.  City of Miami Beach employees must reflect their current position and detail their work experience on the application to avoid being disqualified.
Veterans Preference: Veterans Preference is awarded in accordance with Florida State Statute 295.07. If veteran's preference is being claimed, it must be indicated on the application form and proper documentation, including all forms DD-214 (either Member 2 or Member 4), as well as the final Department of Defense Disability Letter (dated within one year) must be submitted with the application

Click here for more information and to apply:



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