May 2017  

Current PRSA National Promotions

Back to top

Upcoming Events


May 10PRSA Miami Hosts Panel on Restoring Trust and Truth in an Era of Alternative Facts

PRSA Miami invites public relations professionals and the business and legal community to take part in the Wednesday, May 10 ethics discussion on Navigating the Era of Alternative Facts: Restoring Truth and Trust.

The discussion, featuring a panel of experts from journalism, public relations, government  and law, will take place from 11:30 a.m. to 1:30 p.m. at the United Way of Miami-Dade County, 3250 SW 3rd Avenue, Ryder Room, Miami. Tickets are $20 for PRSA members, $30 for guests. Lunch is included. Free parking is available in the United Way garage. Register and pay online at

Panelists will be Nancy Ancrum, editorial page editor, The Miami Herald; Sergio Bustos, senior editor, POLITICO States; Kety Maria Esquivel, senior vice president, Edelman Miami; and Alejandro Miyar, associate, Berger Singerman, and former U.S. Justice Department spokesperson, discussing trust and ethics in the era of alternative facts and fake news. Virgil Scudder, international communications expert, author and In the C Suite columnist with PRSA’s Public Relations Strategies magazine, will be the moderator.


The PRSA Miami Ethics Committee planned the meeting, drawing on current and recent events. Panelists and participants will examine the ever-evolving ethics of communication at a time of eroding trust in essential institutions and a proliferation of misinformation and deliberate falsehoods on current issues.

The international 2016 Edelman Trust Barometer will be a feature of the discussion. This report reveals the largest-ever drop in trust across the institutions of government, business, media, and NGOs. Also, the report states, an average person is now considered just as credible a source as an expert thanks to "a media echo chamber that reinforces personal beliefs while shutting out opposing points of view."

The Edelman report shows the largest ever trust gap (12 points) between the informed public and mass population, driven by income inequality and divergent expectations of the future. While trust levels among informed publics are the highest ever in 16 years, trust is below 50 percent for the mass population in more than percent of the countries surveyed, having barely moved since the Great Recession. The trust disparity has widened and is now at double digit levels in more than half of the countries surveyed. The U.S. presents the largest divide at nearly 20 points followed by the UK (17 points), France (16 points) and India (16 points), according to the report.

May 17: Branding Expert Bruce Turkel is Guest Presenter at PRSA Miami Coffee & Conversation

Bruce Turkel, branding expert who is founder of the successful Miami brand management firm TURKEL Brands, will be the guest presenter at the Wednesday, May 17, PRSA Miami Coffee & Conversation breakfast roundtable discussion.

Twenty PRSA members will be able to talk about branding issues first-hand with this engaging speaker in a small discussion group at 8:30 a.m. in the Codina Partners 5th Floor corporate boardroom, 2020 Salzedo Street, in Coral Gables.

Space is very limited and members are encouraged to register early so they don’t miss out. To register and read Bruce Turkel's bio, go to Registration fee for members is $20. A light breakfast will be served.

May 18: Network with the Greater Miami Convention & Visitors Bureau

Join Jennifer Diaz, the GMCVB’s associate vice president of media relations and promotions, and her team at a special happy hour networking event at Scarpetta by Scott Conant inside the Fontainebleau Miami Beach

The Greater Miami Convention & Visitors Bureau (GMCVB) Media Relations & Promotions team generates media coverage of our city by various means, including news releases, hosting press trips, traveling on press missions, as well as generating promotional and experiential marketing programs both on social media platforms and at marquee international events.

Guests will have the opportunity to learn more from the GMCVB team on different topics such as strategies, hosting press trips and how your organization and/or client can get involved. You’ll also hear about their popular Temptations Program which includes Spa Month and Miami Spice and how to participate.

After the presentation, guests can mingle and network one-on-one. Everyone will be to treated to complimentary light bites and a first cocktail courtesy of Scarpetta. Attendees may enjoy the restaurant’s happy hour menu after the welcome cocktail. Regeister now at

Discounted parking for the event is $15. Additional hourly parking lots and garages are available near the hotel.

Back to top

Member Spotlight

Meet PRSA Miami Member: Julie Lugones
Partner, Fusion Communications, Inc.
Treasurer, PRSA Miami

Birthplace: Hialeah, Florida aka Leah District

What accomplishment are you most proud of? Being selected and completing the Stanford Latino Entrepreneurship Program last Fall. 

Who is your role model? My role model is my daughter, Mandy, for showing us what unconditional love is, perseverance and what matters most in life.

My communication’s role model is GM’s CEO Mary Barra for her simple and heartfelt communication style. A recent addition to my role models list is someone I met at the Stanford program, Sarahi Espinoza. Much younger than I, her dedication and hard work has taught me so much about perseverance and commitment to a cause. Espinoza is the founder of a Dreamer’s Roadmap. Her vision is to bridge the gap of lack of financial aide when transitioning to college for all undocumented students. 

Favorite place in Miami: Anywhere there is a direct view and access to the beach. Love Faena! 

Favorite social media accounts to follow: @culinarylense, @randyrainbowofficial @jimmyfallon @dreamersroadmap @livelikebella

I support: Live Like Bella, Children’s Cause for Cancer Advocacy, CureSearch and Cross Catholic Outreach

Back to top


Congratulations are in order!

BODEN was awarded two 2017 PR News Social Media Awards and a 2017 Bronze WOMMY Award for their work with McDonald's. Escucha®, their social listening command center, won for Best Use of Technology and Technology Implementation at the PR News and WOMMY Awards, respectively. Last year's Más All Day Breakfast, Más Acceso campaign during the Latin GRAMMYs won for PR News' Best Facebook PR Campaign.

rbb Communications was awarded The Holmes Report's SABRE Award for their work on Florida Power & Light's Manatee Lagoon. The entry focused on the creative idea of using an eco-tourism center to connect with customers to share FPL’s environmental message, particularly through the unique social media "spokescreature" Mia The Manatee.

rbb has also been named a finalist for two PRSA Silver Anvil awards for Florida Power & Light's Manatee Lagoon (community relations) and Hampton by Hilton’s U.S. Hispanic program (multicultural). Winners will be announced June 8 in New York City.

Back to top

Save The Date

Save the Date for the 30th Annual Ev Clay/PRSA Miami Chapter Endowment Fund Luncheon to be held Friday, September 15, 2017 at Rusty Pelican with a beautiful waterfront view of the Miami skyline.

Join 100 top industry professionals to celebrate the legends of our industry and acknowledge promising public relations students who have earned Ev Clay/PRSA scholarships in support of their academic accomplishments.

Please contact Wendy Knowles at for 2017 sponsorship packages.

Back to top

Nomination for PRSA Miami Awards Due in June

PRSA Miami is seeking nominations for two major awards: the Bill Adams PRSA Lifetime Achievement Award and the PRSA Miami Royal Palm Award.

Bill Adams PRSA Lifetime Achievement Award

The Bill Adams PRSA Lifetime Achievement Award is given to a PRSA member or retired member who meets the following criteria: 

• Has maintained tenure of 20 years of service in the public relations profession.
• Has excelled in demonstrating support and dedication toward advancing the profession in communications and public relations (for example: through education, leadership roles, professional development and/or community service).
• Represents the ethical characteristics exemplified by Bill Adams’ career.

PRSA Miami Royal Palm Award

The PRSA Miami Royal Palm Award recognizes a member of the community (not necessarily a public relations professional) who embodies and demonstrates key values of the public relations profession. The nominee should meet the following pre-established criteria for the award:

• Maintains a high standard of ethics and social responsibility.
• Positively affects attitudes, beliefs, and behavior for the common good.
• Respects the nature of public opinion while accomplishing set goals.
• Makes a significant political, economic or social impact on the community.
• Positively influences policy decisions, courses of action and communications.
• Establishes sound relationships with various publics to gain consensus.

Both the Bill Adams PRSA Lifetime Achievement Award and the PRSA Miami Royal Palm Award will be presented at the 30th Annual Ev Clay/PRSA Miami Chapter Endowment Fund Luncheon on Friday, Sept. 15, 2017 at Rusty Pelican. Winners must be present to receive the awards. More information and past award recipients may be found here.

The nomination deadline for both awards is Wednesday, June 7, 2017.

Please contact Rosanna M. Fiske, APR, Fellow PRSA, at or 305-523-2583, with any questions or to request nomination forms. 

Back to top

APR Corner

The Accreditation in Public Relations (APR) credential is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice. Professionals are selected on the basis of broad knowledge, strategic perspective, experience, and sound professional judgment.

Accreditation elevates the stature of the profession, public relations societies and individual APRs. As employers demand more strategic, sophisticated communications counsel from their public relations staff, there is growing reliance on professional certification as a hiring and promotion criterion, both in the U.S. and abroad.

To learn more about the accreditation process and find out how the Miami chapter can support you, contact Jennifer Valdes at For general information, check out the PRSA National APR Resource page.

Back to top

Let's Connect

For more information, visit Find us on Facebook at and follow us on Twitter @PRSAMiami.

Is there something you'd like to see in our monthly newsletters or on social media? Send a note to

Back to top

Classified Ads

2017-06-06:, Job ID 5336023.


Job Description

Reporting to the Florida & Southeast Regional Communications Leader, this position will support internal and external communications initiatives within Florida, Georgia, Alabama, Mississippi, Tennessee and South Carolina.  This position does not offer relocation and may be located in Miami or Jacksonville, Florida or in Atlanta, Georgia. 


Specific responsibilities include:

  • Writing, editing and coordinating communications and outreach to the media in support of volunteer and philanthropic activities, new hire and promotion releases, media advisories, and articles for external publications.

  • Write and edit a variety of communications including media releases, talking points, speeches, scripts and stories.

  • Help to develop and execute social media strategies and tactics for the regions, including posting on social media channels.

  • Support internal communications priorities including creating and posting stories to each region’s internal website, updating region facts sheets and other regional information, working on the development and production of executive videos and e-newsletters, and posting executive advocacy events to the Corporate Communications intranet site.

  • Provide project support for various corporate and line of business initiatives such as annual community campaigns, key sponsorships, special events and executive town hall meetings among others.

  • Contribute to regional Corporate Communications measurement by maintaining monthly metrics and worksheets, conducting media monitoring, creating media relations reports and developing quarterly regional dashboards working with each region’s communications lead.

  • Collaborate with the team and contribute to other region-wide Corporate Communications initiatives as needed.


The Florida & Southeast regional communications team drives all communications and social media programming throughout the six states and more than 1,200 branches and offices and nearly 36,000 team members, aligned with Corporate Communications’ strategic priorities including proactive storytelling and reputation management.

Required Qualifications


  • 2+ years of communications experience


Other Desired Qualifications

  • 2+ years of experience working in a communications discipline (public relations, internal communications, media relations or corporate communications)

  • Experience writing for varied internal and external audiences across multiple media formats

  • Experience working on research and metrics as well as researching trends and issues affecting corporate communications

  • Experience in media relations evidenced by successful proactive pitch development and execution

  • Experience developing compelling content including video that influences and tells a story

  • Experience working in the financial services sector, retail public relations or PR agency

  • Experience working with diverse and ethnic media, specifically Spanish-language or African-American media

  • Experience in developing team and client relationships through collaborative and consultative skills

  • Experience in managing multiple projects and deadlines



      All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.

      Relevant military experience is considered for veterans and transitioning service men and women.

      Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.

POSITION: Public Relations Coordinator
REPORTS TO: Director, Marketing & Promotions
STATUS: Full-Time, Exempt
SUMMARY: Serve as Public Relations Coordinator in Marketing Department with additional duties in Communications Department.


Department Operations:

  • Assist in the coordination and dissemination of information of all OB Festival events; bringing information (in a predominantly positive light) to the media and other groups such as OBC members, Orange Bowl ticket patrons and fans
  • Support external communication to all media outlets and assigned bodies concerning OBC programming and events; encompassing areas of media/public relations, video production, website operations, media operations and publication production
  • Assist with all facets of organizational public relations and community outreach efforts
  • Establish relationships with local and national media in promoting OBC programming and events
  • Perform day-to-day departmental operation tasks as it relates to carrying out the strategic plans and daily reporting formats
  • Assist with management of department budgets
  • Attendance at all designated OBC meetings, events and promotions.
  • Inter-department contact for events, per assignment
  • Coordinate and manage assignments for staff photographer(s) and videographers ensure photo and video files are updated and maintained
  • Travel locally to OBC off-site events; including OBYFA weekend events, related video productions, bowl week locations, community events, production meetings, etc.

Media/Public Relations:

  • Maintenance of relevant local and regional media contact lists
  • Create media pitches for stories regarding OBC events, programs and initiatives
  • Create PR calendar listing all media opportunities surrounding Orange Bowl events and promotional appearances (if applicable)
  • Create and plan PR events, media stunts, and community appearances (locally as well as regionally)
  • Write and distribute news releases
  • General sports promotion support
  • Provide day-to-day media tasks for all Orange Bowl entertainment and community outreach activities (halftime, Fan Zone, Fan Experience, OBFW, OBYFA, etc.)
  • Content development for OBC programming and events
  • Key contributor to the Orange Bowl communications plan
  • Primary media contact (TV, Radio, Print and Web) for non-football and basketball OBC
  • events & programming
  • Primary contact on Inside the Orange Bowl digital web-series
  • Actively and aggressively identify and secure media appearances and press opportunities
  • for Orange Bowl initiatives
  • Assist in developing social and digital media campaigns with Digital Media Coordinator


Media Operations:

  • Assist in the coordination of OBC media operations, media press conferences, and media days and media press boxes for all events
  • Assist in the implementation of Orange Bowl game week media operations plan scheduling, management, press security and escorts, customer service, feedback reports
  • Publications: Collaborate with media on the production of Orange Bowl publications
  • Website: Provide support on assigned tasks as it relates to updating and maintaining the Web site
  • Create content for postings
  • General: Assistance on special projects and other tasks as assigned by supervisor



  • Bachelor's degree plus 2+ years of related work and business experience
  • Excellent communication, interpersonal and management/business operational skills
  • Must be able to maintain confidentiality of all corporate, personnel and research matters
  • Pay close attention to details as well as dependability
  • Proficiency in MS Outlook, Word, Excel, Publisher and PowerPoint, as well as knowledge
  • of In-Design Photoshop preferred
  • Public relations, agency and/or digital or social media experience is a plus
  • Event planning is a plus
  • Bi-lingual is a plus


Please send resume to the attention of Christina Ramos at


Norwegian Cruise Line is looking for a self-starter who is passionate about the travel and hospitality industry to join our Public Relations team.  Must be highly organized, a strong writer and take initiative.  1-3 years of experience required.   For more information or to apply, visit


Norwegian Cruise Line is looking for an excellent PR manager with solid strategic planning, crisis communication and travel media relations skills to round out our Public Relations team.  With a fast-growing fleet of 15 ships and two world-class destinations, Norwegian Cruise Line has a great story to tell and is looking for a strong candidate to support future growth, with the addition of two more ships over the next two years.  

For more information and to apply, visit:


Internship will be located at the Suited for Success office at the Culmer Center, 1600 NW 3rd Ave., Suite 111, Miami, FL  33136. All internships are unpaid for experience only, and can be adjusted to a student’s strengths/interests. For questions or to apply (cover letter + resume), please email Angeline Evans at


Established and small nonprofit is looking to bring on a digital media/marketing intern to support our social media and marketing efforts. The internship will include one day a week in the office (10:30am – 2:30 pm), and may also include occasional support at off-site events outside of office hours.



  • Contribute to the overall mission-driven messaging of the organization, as directed by staff and board.
  • Create and curate content (written and visual) for Suited for Success and Dress for Success Miami social media profiles (Facebook, Instagram and Twitter).
  • Help manage the organization’s email marketing efforts (Mailchimp)
  • Write blog posts and update the Suited for Success and Dress for Success Miami websites.



  • Strong writing and communication skills. Experience with mission-driven campaigns a plus.
  • Good eye for compelling visuals and basic photography/graphics skills (such as mobile photo apps)
  • Social media management experience (Facebook, Instagram, Twitter)
  • Experience with email marketing systems (Mailchimp) and Wordpress CMS a plus.

 About Suited for Success / Dress for Success Miami

Founded in 1994, Suited for Success (SFS) was started to help welfare recipients enter the workforce by providing them with appropriate clothing for interviews and jobs. The organization expanded to serve youth (since 1998) and men (since 1999). Experience quickly showed that business clothing is essential, but not sufficient to get and keep a job, so SFS created tailored workshops on job interview readiness, professional image, communication skills, and business etiquette.  Since 1999, Suited for Success has served more than 50,000 individuals with job training and clothing to support their job search needs and help them secure employment. Its women’s program, Dress for Success Miami, is an affiliate of Dress for Success, which has more than 140 locations in 20 countries. Learn more at



The Bacardi Corporate Communications team is hiring in Coral Gables! We are looking for a coordinator level employee with 2-3 years of experience in a communications department, ideally for global brand-led company.


The Corporate Communications Coordinator forms part of an award-winning, global team responsible for supporting all functions across the Company. The Corporate Communications Coordinator will contribute creative ideas, stories and content. We are a small, but very successful group of communications aficionados. How? We work as a team, respect deadlines, roll up our sleeves and love a challenge. The Corporate Communications Coordinator must be organized and ready to think outside the box. Internal and external communications often intersect, and the Corporate Communications Coordinator will have the opportunity to work on both communications for one of the Most Reputable Companies in the World -- Forbes says we are, and we like to agree!


What the role is: an opportunity to understand how multi-national organizations communicate to key audiences with a focus on employee communications.

What the role is not: a marketing/events/brand position.

Full job description and company information can be found here. Interested candidates should send resumes to:

Jessica Merz, APR
Director, Global Corporate Communications
Bacardi-Martini, Inc.



Temporary position: June 12 – September 29, 2017 (16 weeks)

Compensation: $18 per hour



  •         Management of Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, and Snapchat incl. creating and scheduling content for all platforms and responding to customer comments
  •         Create, schedule and monitor social media, digital and Google ads and related budget
  •         Shoot and edit photos/video for digital content
  •         Maintaining the Vizcaya website up-to-date and processing changes upon request
  •         Submit event information to online calendars
  •         Assist with new event set up and management on Eventbrite, including responding to customer inquiries
  •         Assist with updating special Squarespace websites for Halloween and Gala.
  •         Maintaining an editorial calendar of upcoming eblasts
  •         Creating and scheduling eblasts
  •         PR and Marketing assistance as needed; such as handling tickets for media requests etc.
  •         Providing live social media coverage for special events as needed
  •         Check-in and assist with media at events as needed
  •         Other tasks as assigned



  •         Able to make creative suggestions in interest of the organization
  •         Excellent written communication skills with an emphasis on proofreading and grammar excellence
  •         Understanding of marketing and social media best practices
  •         Understanding of Facebook, Snapchat, Instagram, Twitter, YouTube, and other platforms



  •         Bi-lingual English/Spanish
  •         3 years of social media and digital communications experience


Send resumes to:



Closing Date/Time: Fri. 04/21/17 5:00 PM Eastern Time
Salary: $23.98 - $39.23 Hourly
$1,918.49 - $3,138.15 Biweekly
Job Type: Full-time
Location: City Hall - 1700 Convention Center Drive, Miami Beach, Florida
Job Title: Public Information Specialist

Job Info

Responsible for complex professional work in public information and varied administrative duties: media communications, community relations and organizational communications. Assists the public relations manager in all aspects to develop and communicate information to 

Illustrative Examples of Duties


  • Researches, writes, edits and works with graphics team to create MB magazine, the city's quarterly publication distributed to all Miami Beach residents
  • Writes weekly press releases
  • Writes scripts for city's public service announcements and original television programming
  • Writes Spanish e-newsletter monthly
  • Researches, writes and designs employee newsletter quarterly
  • Supports social media, marketing and community relation efforts
  • Researches, writes and designs public information materials, such as brochures or email blasts, as needed
  • Supports city departments with proofing and editing collateral
  • Maintains daily press clippings and helps monitor media coverage
  • Creates content for the city's internal website on employee programs, events and other benefits
  • Attends city events on some nights and/or weekends to research and compile information for collateral
  • Assists in coordination and staffing of city events as needed

Minimum Requirements


  • Bachelor's Degree in Communications, Journalism, Public Relations, or related field preferred
  • Three (3) years experience  
  • Must speak and write Spanish fluently
  • Must submit writing samples

Physical Requirements:

  • Must have the use of sensory skills in order to effectively communicate and interact with other employees and the public through the use of the telephone, electronic mail and personal contact   
  • Physical capability to effectively use and operate various office related equipment, such as computer, calculator, fax machine, copier, printer, and scanner   
  • No significant standing, walking, moving, climbing, carrying, bending, kneeling, crawling, reaching, and handling 

Applicants must detail any related work experience on the application or risk disqualification.  It is the applicant's responsibility to update their NEOGOV profile with work experience, education, certifications and personal contact information when submitting each application, failure to do so will result in ineligibility.  City of Miami Beach employees must reflect their current position and detail their work experience on the application to avoid being disqualified.
Veterans Preference: Veterans Preference is awarded in accordance with Florida State Statute 295.07. If veteran's preference is being claimed, it must be indicated on the application form and proper documentation, including all forms DD-214 (either Member 2 or Member 4), as well as the final Department of Defense Disability Letter (dated within one year) must be submitted with the application

Click here for more information and to apply:



Back to top